ahaa!
Location - Cosmo Caixa, Barcelona
"The experience of enlightenment is simple to state. It is the experience of awareness only, awareness that is aware of nothing at all except the existence of awareness itself."

The mission was to create a constant relationship between the science museum and its visitors. Therefor it all starts with a "gerilla-education" marketing strategy, named: "ahaa! an unconcious interaction to provoce an awareness of all potential target. The solution for the space was to join three facades as one with an additional surface.
A surface that hides everything we are already seeing but choosing to ignore and therefor denying our awareness. The continuos facade travels from point A to Z and from vertical to horizontal. This, to provoce the visitor to realise their unconcious awareness of the actual space and what it calls to offer, as Cosmo Caixa is not only a museum but rather a call for enlightenment.