ahaa!
Location - Cosmo Caixa, Barcelona
"The experience of enlightenment is simple to state. It is the experience of awareness only, awareness that is aware of nothing at all except the existence of awareness itself."

The mission was to create a constant relationship between the science museum and its visitors. Therefor it all starts with a "gerilla-education" marketing strategy, named: "ahaa! an unconcious interaction to provoce an awareness of all potential target. Cosmo Caixa is not only a museum but rather a call for enlightenment and that's what mr ahaa is here to proof.