iSock

For over a year I was using a sock of mine as an iPod patch while going out for a run. Not only once or twice couldn't I find my iPod since the patch looked like all the other socks. In the end my dear roomate decided to mark that sock to spare me from panicking every time I couldn't find it . By a small action like that the purpose of usage had been changed. It was no longer a sock. It belonged to my my Ipod and nothing else.

Please observe that this was not an actual add campaign for apple, but made with educational purposes of communication.